While only 12-13% of U.S. population, Black Americans tend to be big consumers. Despite the financial contributions of Black Americans, including higher tax paying, most schools, companies and organizations do not invest in inclusion and equity for Black employees, Black customers and Black communities. It is common for businesses to attempt to be founded based on demographic and cultural neutrality and objectivity. What businesses need to consider is how the business is structured and how the business reaches customers-consumers. Are all employees reached in the same way? Do all employees have the same investment? Are all customers-consumers reached in the same way? Do all customers-consumers have the same investment? Addressing demographics and cultures increases inclusion and equity.